Matmi Chooses Unity for Gorillaz Debut Game on iPhone and iPad
Market Wire, July, 2010
Unity Technologies, provider of the Unity development platform for highly interactive 3D content on the web, iPhone, iPad, PC, Mac, Android, Wii, Xbox 360 and PlayStation3, today announced the release of the “Escape to Plastic Beach” game on the iPhone and iPad. Developed by award winning digital agency, Matmi, on the Unity platform for Gorillaz, it features the band’s new single, “Super Fast Jellyfish.”
The iPhone version of the game can be found on the App Store at: http://itunes.apple.com/us/app/gorillaz-escape-to-plastic/id378332559?mt=8
The iPad version can be found at: http://itunes.apple.com/nz/app/gorillaz-escape-to-plastic/id378357270?mt=8
“Branded games are vital new revenue streams for the music industry, and EMI has been a pioneer in the field — witness the success of the campaign we worked on with them for Lily Allen, for example,” said Jeff Coghlan, Founder and Managing Director of Matmi. “As a developer working on both online and mobile platforms, Unity is a great platform because it makes the port from online to the iPhone and iPad so simple. We can develop games which are higher quality than Flash-based games and by working in Unity, we can reach new game-playing audiences on the iPhone, iPod and iPad. For developers and clients targeting both online and mobile audiences, Unity’s development platform has the advantage.”
“It’s exciting to observe how Unity gets adopted outside of the core games industry
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